ITRI Innovation is delighted to offer the latest generation of analytical capability in advanced elemental detection and mapping. This is due to the recent installation of a 'state of the art' Axios Minerals mAx WD-XRF Spectrometer. This new piece of equipment comes with excellent element selectivity from Oxygen to Uranium and includes the patented PANalytical PX1 for the ultimate in light element performance.

The new WD-XRF Spectrometer uses a patented analytical technique to identify and determine the concentrations of elements present in solid, powder and liquid samples. It measures the energy of the individual X-ray fluorescent photons produced by the atoms in a sample when irradiated with X-rays. This new service can be used by companies who require production and process control, quality control and assurance, analysis of recycled materials, compliance testing for RoHS/WEEE and other international environmental rules and regulations.

"Whether customers are local or global, we aim to ensure that the product meets the standard set, complies with legislation and is fit for purpose," comments Mark Berrisford, Business Development Manager, ITRI Innovation. "This new equipment can be used as a support to quality control measurement within the manufacturing process or investigation of product failure across a broad range of business sectors including metals, minerals, catalysts, chemicals, petrochemicals, food products, pharmaceuticals, plastics and building materials."

ITRI Innovation currently offers extensive analytical laboratory service capabilities, such as optimal reliability testing in composition and structure characterisation of solids, liquids and powders, enhanced quality control support to the mining and mineral industries and analysis of the quality of steel, aluminium, precious metals, ferrous metals and metal coatings. It can also offer measurements of the quality and consistency of additives, stabilizers and catalysts in plastics both during polymer production and when recycling. It offers product development to the pharmaceutical industry to ensure constant quality as well as analysis and control of the production of new building materials.

For further details of all the analysis available from ITRI Innovation, please visit www.itrilabs.com or email Mark Berrisford at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or telephone on: 07872 469478.

ITRI, the international tin industry association, through its commercial subsidiary ITRI Innovation Ltd, is launching a new association management and events company. The company, which was acquired by ITRI Innovation last year, has been re-named Cognition AM Ltd and is planning to expand its activities, primarily in the electronics, technology, engineering, and metals sectors. Cognition is based at ITRI's headquarters in Frogmore, Hertfordshire.

ITRI has a seventy five year history as a membership association and already manages a number of industry groups and global networks. It is skilled in organising and running international conferences and events. Cognition, for its part, currently manages the Components Obsolescence Group (COG) and is also involved in running a number of international conferences.

COG has 120 member sites located across Europe, North America, and Australia. Membership of COG is drawn from sectors including government, aerospace, defence, nuclear, oil and gas, and railways. Cognition provides a full range of association management services to COG, which includes membership management, marketing, and organising meetings, working groups, and international events.

"The move into the association management and events business is a natural progression for ITRI Innovation. We have a lot of expertise in these areas," comments David Bishop, ITRI Managing Director. "The tie up with Cognition brings together complementary skills and we now have a strong team committed to providing excellent service and an innovative approach to this type of business."

The Cognition team is led by Ian Blackman who has spent thirty years in industry in various engineering and procurement roles and has hands on experience of running a major membership association. Ian Blackman commented "I am looking forward to growing Cognition into a significant presence in the association management and events sector. We believe Cognition has all the ingredients to provide not only excellent service but also an approach which makes us a little different from the rest."

Further information can be found on the website www.cognition-am.com and Ian Blackman can be contacted at This e-mail address is being protected from spambots. You need JavaScript enabled to view it